OA Rebrand Project

I worked for NIU Outdoor Adventures for four years in college, and as a parting gift I left them with a brand new identity! The challenge of this project was to accurately reflect who Outdoor Adventures was without disobeying or exceeding any of NIU’s standards.

My goal was to showcase the professionalism of the organization without sacrificing the fun, community centered, rugged group they are.

The solution: a simple, colorful new mark and a visual system that plays with roughness. Scroll through to get a peek into the process!

Deliverables: logo, booklet, brand book, and responsive website.