Great Wolf Lodge: Icons & Badges

Design: Emily Grobe
Art Direction: Susan Herda
Account Lead: Jenn Totten

Great Wolf Lodge provides family fun for people all across the country with everything from laser tag to water parks.

In this project, Great Wolf Lodge needed a series of graphics to use in their training program for Retail, Attractions, and Kids Entertainment, also known as R.A.K.E. Using their established style, I expanded their immense library of imagery with these fun, illustrative icons and badges.

Retail Icons

Build-A-Bear

Merchandising

Swim Shop

Candy

Pallet Jack

Shirt Stack

Treasure Chest

Price Tag

Wristband Scanner

Gems

Stocking

Attractions Icons

4D Ride

Bowling

Sport Items

Candy

Mini Golf

VR Headset

Prizes

Panning for Gems

Wand

Baskeball Game

Skee Ball

Kids Entertainment Icons

Coloring

Lobby Show

DJ

Origami

High Paw

BINGO

Light & Music

Storybook

Specialty Wolves

Bowling Wolf

Laser Tag Wolf

Climbing Wolf

Magic Wolf

Exercise Wolf

Miner Wolf

Golf Wolf

Yoga Wolf

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