VelocityEHS: Brand Guide
Design: Emily Grobe
Art Direction: Andy Sauder
Account Lead: Kyleigh Karas
VelocityEHS is an environment, health, and safety company that aims to make the world safer and more sustainable.
This brand guide helps an international team consistently implement their dynamic, bold, and energetic tone. Visual examples and clear copywriting ensure that employees at all levels can confidently create and share VelocityEHS content.
Building Brand
The VelocityEHS brand guide is the perfect example of a collaboration at all levels.
We opened a dialogue with the client to learn about their technology and brand goals – checking in and clarifying along the way. Armed with this information, I translated it into the visuals that make up the brand. Working with my Art Director and Account Lead, we were able to build an extensive document full of customized information and instruction.
Much of the copywriting – especially concerning graphic styles and how to implement them – was done by me.
Sample Interior Pages
See the Brand in Action
Though I did not design the website, please check out all the hard work the folks at Rule29 did to apply the brand guidelines to VelocityEHS’s extensive site.